Once upon a time, there lived a girl who was idealistic and ambitious. One day, she fell in love with putting together words and images that made for beautiful and effective communication. She was told that there existed a profession for someone who enjoyed such work called graphic design. Pursuing this field of study at the Capilano University’s IDEA School of Design in North Vancouver was the most gruelling yet rewarding period of her professional life.
Happily, the formative years in her career happened to fall into the mesmerizing, historic period of the Great Smartphone Evolution! Soon, she realized that simply putting together words and images was not enough; designing for web and mobile user experiences has become the next great pilgrimage! So, she embarked on a journey to take on roles where she can make the most impact with her beginner’s mindset—startup projects. Navigating the waters of product design in a startup environment, where so much trust was placed in her inexperienced hands, was both terrifying and exhilarating. Her labour of love paid off when, finally, her work was recognized by her peers in the Vancouver UX Awards.
Today, she finds herself marching happily among the great minds at 1QBit, eager to fill her chalice of knowledge, and gets drunk daily on new-found wisdom. Her love for storytelling, aesthetic beauty and written communication propels her towards building evocative, balanced and functional digital applications and brand assets.